European Company Emulating MicroStrategy’s Bitcoin Acquisition Strategy

Samara Asset Group, a Malta-based asset manager listed in Germany, announced on Monday, October 14th, its plan to issue bonds worth up to €30 million. The purpose of this issuance is to acquire bitcoin (BTC) as the main treasury reserve, following the trend set by the American company MicroStrategy.

The issuance of the ‘senior Nordic’ bond is expected to expand Samara’s investment portfolio, focusing on acquiring interests in alternative investment funds and increasing its position in bitcoin, which the company considers its primary reserve. The bond will be issued by Samara Asset Group plc, with a newly formed entity, Samara Asset Holdings Ltd., as the guarantor, and will be listed on the unregulated market of the Oslo and Frankfurt stock exchanges.

Patrick Lowry, CEO of Samara, mentioned that the proceeds from the bond issuance will allow the company to strengthen its balance sheet by diversifying into new emerging technologies through new fund investments. With bitcoin as the primary treasury reserve, Samara aims to improve its liquidity position with bond yields.

This financing strategy of issuing bonds to acquire bitcoin is gaining popularity, with MicroStrategy, led by Michael Saylor, promoting a similar move. In June, MicroStrategy announced a plan to raise $700 million to purchase more bitcoin through a private offering of convertible senior notes due 2032, targeting qualified institutional investors.

In Japan, the company Metaplanet also announced similar plans, highlighting the internationalization of this financial strategy. MicroStrategy, with a significant holding of over 250,000 bitcoins valued at more than $16.6 billion, is one of the largest Bitcoin whales. The adoption of BTC by listed companies like Samara Asset Group and MicroStrategy signals a shift towards the standardization of digital assets in corporate treasury strategies, indicating growing confidence in BTC as an investment and reserve asset.

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